Candace Cameron Bure quit Hallmark to make "wholesome" and "family-friendly" GAC programming.

In order to provide "wholesome" and "family-friendly" entertainment, Candace Cameron Bure left Hallmark for Great American Family, according to Variety.  

Variety stated that Crown Media CEO Bill Abbott resigned in 2020 after Hallmark removed a Zola commercial portraying two women getting married from the network. Deadline claimed that they reinstated the commercial after initially avoiding backlash. 

"Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences," stated Mike Perry, Hallmark Cards, Inc.'s president and CEO. 

Deadline announced in June 2021 that Abbott's new media business, GAC Media, had purchased the Great American Country network. 

In July 2022, Abbott, GAC Media's president and CEO, announced the rebranding of GAC to Great American Family. 

Bure was Hallmark's "Queen of Christmas" during Abbott's 11 years.

"It just so happened that my contract was expiring when Great American Family started up," Bure told Variety of her decision to leave Hallmark shortly after Abbott's departure. "An icon," one

She said Abbott gave her a "shot after taking a very long hiatus from work" to raise her children Natasha (born 1998), Lev (2000), and Maksim (2002).

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